PERLA SPA & PERMANENT MAKEUP

VISUAL IDENTITY, COLLATERAL, FORMS

CLIENT


Perla Spa & Permanent Makeup is a spa based in Stafford, Texas made to bring you the best personal spa experience. The name comes from the owner’s middle name ‘Perla’.

PROCESS


Through a competitive analysis, I noticed that other companies in this industry fall to the same visual tropes, often including some script, and some flowy lines indicating a human figure. After discussions with the client, we came to the understanding that the visual language of the brand should be sophisticated and modern, to stand out. I wanted to use the visual of a pearl in the logo in a way that was tasteful.










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