Faust Guitars is a custom guitar shop. He makes custom guitars in a very specific way, and is known as one of the top guitar builders when it comes to the steampunk/relic style. Each guitar is meant to tell a story of its own.
A competitive analysis showed that there were common trends in this industry, both in boutique shops, and big chains like Fender or Gibson. My approach to this project led me to creating a logo in a style that was fitting for these ornate guitars. Ultimately, the logo I created consisted of embellished hand drawn custom typography.